The Gloves are Off as Local Goes Global

Three announcements and launches in the space of two days and the gloves are off to see who can lead local digital advertising and marketing. Whilst there’s room for all, across the web, generally there’ll only be one ‘leader of the pack’…

#1: 1 June 2011: Google Offers Launches

Google OffersGoogle launches a new Local Offers service in Oregon with a view to expanding rapidly across the United States, hooking up with it’s search dominance and mobile phone platform (Android)… as well as murmers of NFC (near field communications) chip technology to alert mobile users.

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