One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy.
So it is with much of email marketing. It makes so much sense to use emails over pretty much every other form of direct maketing, and most fault foul of the two most common problems:
- The company involved doesn’t even have an opted in email list (and, please don’t get us started in terms of buying email lists… ) Continue reading “Effective CRM Starts by banning the ‘Snooze-Letter’”