Why the London Olympics Tickets Website Gets a Fail

There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round and then the ‘repechage’, it’s time to take a critical look at the online user experience.

We have come up with four reasons why they frustrated with their online ticketing and therefore reduced their chance of success.

1. Don’t Limit Choice [Sponsors Win Again]

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