Five Ways to Fix Your Forms (and Increase Conversions)

Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website – yet often they are neglected to the detriment of your business.

Worse, you may never discover that a little attention could double your performance. So here are our five ways…

1. Make it obvious what is wanted

Too many forms suffer from not making it clear which information is mandatory – the common symbol for a mandatory fields is an asterisk (*). Continue reading “Five Ways to Fix Your Forms (and Increase Conversions)”

Yahoo! Search Marketing – The Final Insult

The clock is ticking… and soon the final curtain will come down on what was the founding father of PPC – Yahoo! Search Marketing (nee Overture).

All we can say is: the end can’t come soon enough. The clunky interface was delivered late and was dated even before it was birthed. Little was done to improve it, and as Google evolved and Microsoft entered the market, there it stood, stuck in time.

However, that was just about bearable as long as the performance worked. But, as the months went by the slide continued… 20%, 15%, 10% … now about 5% of Google’s reach.

Yet, this article is not about that… What has become increasingly unbearable is the active encouragement of click misbehaviour on Yahoo’s part. We won’t use the word ‘fraud’ for fear of litigation – but let’s call it click ‘flawed’.

We give you a tale of increasing desperation which has led to the final insult as Yahoo! enters it’s last days. Continue reading “Yahoo! Search Marketing – The Final Insult”

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