Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website – yet often they are neglected to the detriment of your business.
Worse, you may never discover that a little attention could double your performance. So here are our five ways…
1. Make it obvious what is wanted
Too many forms suffer from not making it clear which information is mandatory – the common symbol for a mandatory fields is an asterisk (*). Continue reading “Five Ways to Fix Your Forms (and Increase Conversions)”