before we offer our final challenge of 2012.
When it comes to seasons, it is our view that all businesses have them. We were reminded of this at the beginning of December when the same client who emails us every year about this time did so again: “It’s a bit quiet on our website, performance is down.”
We replied: “Well, it is December, and for the last six years your performance is worst in December. Not many customers are shopping for your services in the Christmas season. So performance is down on November, but not December 2011, 2010, 2009, 2008, 2007 and 2006.” Continue reading “How to Wreck Seasonal Digital Marketing Campaigns”