If you’re an online business and you have a reasonable active website (say 100+ visitors a day), then it’s about time you planned for (or fast-tracked) a mobile website.
There is a trend happening at the moment across every single website we manage for clients – the proportion of mobile visitors to the site is doubling year on year. Currently most of our client sites are averaging between 10 and 15% of mobile visitors. This is up from about 6% this time last year.
If your website is not mobile enabled, then you’re probably missing a trick. Currently, across a broad range of our clients: 5-10% of visitors are using tablets or smartphones, and up to 40% are opening HTML emails on mobile devices. That’s already 60% up on January 2011.
The ‘hit’ of not optimising for mobile devices is clear: from smartphones in particular, the bounce rate can be close to twice as high, and the number of pages viewed halves – so for as long as you don’t have a mobile site, you’re limiting your opportunity to reach and sell to your mobile visitors.
With tablet sales predicted to exceed laptop sales in 2013 and smartphone penetration continuing to soar… your future market will increasingly be using such devices Continue reading “Tips to Help you Create the Right Mobile Website For Your Business”
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