What is worse than not measuring anything on a website? When you use the wrong measures!
Most business owners know they need to analyse their AdWords and Analytics, but normally they choose the wrong ‘key performance indicators’, and end up measuring rainfall with a thermometer (or the digital equivalent).
The challenge is that there is such a range of measures, it can lead to confusion as you can’t necessarily choose them all. Continue reading “The Most Important Digital Marketing KPIs”
