In the good ol’ days the marketing budget was the ground rule for all marketing. Sure you could stretch it here or there, but it was set, rigid, in stone, and if you wanted to gain something you had to pilfer from somewhere else in the budget. This made sense, because often stretching a budget […]
By co-ordinating all areas of online marketing as an integrated approach will give you the greatest rewards and value. The traditional view of ‘horses for courses’ which may have served offline activity well, works less well when there is, in the most part, a single destination – a website (or a business sitting behind the website). […]
We come into contact with a wide number of businesses and find the vast majority have ‘historical’ websites which often need urgent attention or complete overhaul. So, we decided to compile a list for you: go on, check your site against these, see how you stack up! In reverse order… 5. To Neglect Copywriting This […]
“Connecting with Consumers where Local meets Social” Looking forward to going to the ‘Local Social Summit’ in November. Speakers from all round the globe coming to London to get busy and share some of the latest stuff. Ergo will be there… keeping an appropriately firm finger on the pulse and making sure that we know […]
In the next few weeks, we’re going to tackle some of the key reasons why we’re SEO-sceptics when it comes to many businesses and the way in which SEO services are sold to customers. In this article, we challenge the need to spend on an SEO every month.
Ok, so you didn’t take our first advice to ‘never commit to a monthly SEO contract‘, or perhaps you found another creative way to work with your Search Engine Optimsation which didn’t involve regular payments… but you still want to make sure you’re getting value, right? Here are five ways to make sure that you […]
When we talk with clients about SEO, we spend most of our time unpicking various untruths promoted by SEOs to unsuspecting businesses. From the ‘you’ll never have to pay again to advertise’ (but you’ll need to pay me!) to the ‘you’ll be printing money’ (because you won’t be able to make real revenue). We’ve already […]
Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website – yet often they are neglected to the detriment of your business. Worse, you may never discover that a little attention could double your performance. So here are our five ways… 1. Make it […]
One of the main questions we often hear when talking to businesses is whether a particular website is well optimised for Search Engines. This is a difficult question because it all depends on what ‘well’ is. Most websites have some half-hearted attempt at on site optimisation, but often that’s just about as far as it […]
[And What Businesses Can Do to Respond to It] You have been warned. In fact, you’ve had more than a year and a half since it was first announced that the EU ePrivacy law was coming into force. So, whilst it may be a daft Eurocrat edict, it’s here, and you’ll have to deal with […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
