We just received this email in our inbox and felt obliged to share it, not because we like specifically ‘naming and shaming’ but because it shows that even the bigger brands can get it wrong. Badly wrong! So, let’s do a very quick ‘deconstruct’ job on this:
If your website is not mobile enabled, then you’re probably missing a trick. Currently, across a broad range of our clients: 5-10% of visitors are using tablets or smartphones, and up to 40% are opening HTML emails on mobile devices. That’s already 60% up on January 2011. The ‘hit’ of not optimising for mobile devices […]
Happy New Year from all at Ergo Digital. 2011 was quite eventful for us: from speaking at Wembley Stadium, to launching many successful websites, to sending more emails than ever before (for our clients, of course)… it’s been a year of growth. As we look ahead, we’ve spotted six things that anyone involved in digital […]
The clock is ticking… and soon the final curtain will come down on what was the founding father of PPC – Yahoo! Search Marketing (nee Overture). All we can say is: the end can’t come soon enough. The clunky interface was delivered late and was dated even before it was birthed. Little was done to […]
Back in the early days of Pay Per Click advertising Google had one of it’s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it’s direct ‘you pay more, you position higher’ approach had two main flaws: If the adverts in the search results were less relevant to the search term, […]
Just the other day the MD was with a tree surgeon in his back garden. A Leylandii needed cutting, again… and we were chatting about his work. The surgeon said: “The amount of these £$*%£$ trees I have to see EVERY week. They’re a real pain. An imported blight. It would be better if it […]
One of the challenges many businesses have is how to view the Internet – and yet in many respects there is much to be learnt from the real world and applied to Internet activity. Real World Learning No.1 – Your Website IS Your ‘Store’ We are often asked by clients to ‘fix’ their Pay Per […]
You can read the full ruling from Google here, but finally a triumph of sense over solicitors. For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adwords, this is exactly what we were expecting (and hoping) for. What Was the Problem A few years […]
Just like the instant version of coffee, Google Instant has ‘freeze dried’ the flavour of search and reformed it in a more immediate format. But, just like instant coffee, what you get is a poor imitation of the ‘real thing’. ‘It’s even better and it saves you time’ goes the Google Inc. mantra, yet we’re […]
Even if you don’t work in digital circles, you cannot fail to have noticed one of the big corporate spats from recent times kick off in ‘The Flash Wars’. If you don’t know what we’re referring to, let me get you up to speed: Flash, a software owned by Adobe, is responsible for most of […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
