Yes, it’s another horrible made-up word… ‘Gamification’ which already has a Wikipedia page, and is likely, in due course to enter one or more English language dictionaries. Why all the fuss? Well, it’s the use of gaming mechanics to make boring bits of life more interesting (to paraphrase the 1,000+ words on Wikipedia). So, if […]
A passive site is a website which doesn’t work in the content of the site to develop new opportunities for business growth. It lacks offers, calls to action, links and marketing messages and, as a result, gives visitors every opportunity just to walk away. Here are five quick tests you can take to find out […]
These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option. The Case for Print […]
One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits. The ‘Con’ First Often you’re led to believe that getting to page one of Google is ‘it’ for a reasonably specific keyword phrase, and that […]
This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity. The Hustle ‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for […]
We all can see the way that the web is heading – towards relevant content. To a certain extent, this is a good thing, even if abused – because if a website is working hard to put out good content, then the chances are it’s is worth visiting. Rather like the SEO principle that good […]
On the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map appears in Google when you search for something with a placename). However, this is just the tip of the iceberg, there is a […]
One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page. The first mistake is that there aren’t any. What is the point of writing content on a site which has no relevance to other areas of […]
First there was email… hooray; Then there was spam… boo; Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly. Twitter Verification? Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. […]
Back in the early 1990’s, it was just text links. Menus and actions were just underlined text which pushed you this way and that throught a site. Generally blue too, they were very predictable, and yet we understood very clearly what they were and they served a good purpose. When there were buttons on a […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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