We think it must have happened sometime this year… a sudden realisation that after all the unnecessary wastage of effort (and marketing spend) on WAP and Apps – yes, you know who you are and are probably still feel the hurt – there is now a compelling case for looking at your site on the move.
We don’t mean looking at the screen whilst running around it, but thinking about mobile devices.
Continue reading “The Case for Thinking Smart… Phones”
The problem with computers is that they’re black and white. No, not their actual colour, but it’s either a 1 or a 0. You can’t say to a computer that a 0.5 means either / or… or even that it should alternate. It just gives up: “give me a 1 or a 0, I’m not playing your game!”
If only people were that predictable… sadly even in the larger and better resourced of businesses there still exists people who don’t play by the rules and therefore suffer the consequences.
Case 1: Diaspora – the Social Network for the Private (eh?!)
Continue reading “The Uncertainty Problem and How it Affects Success”
Few businesses really spend enough time on user experience. They think they do, but they don’t – they normally put their needs first and then are surprised when the response is different to what they expected.
For smaller businesses much of what they do has to involve some educated guesswork, but it is encouraging that the bigger fish, with all their access to focus groups, beta tests, online research and user feedback, also make mistakes.
The ‘art’ of SEO is discussed a lot… but the main issue that is often avoided, which is: ‘is it worth it?’ In this article we tackle this question and offer up the five biggest mistakes you can make when thinking about SEO.
1. YOU NEED HELP GETTING TOP FOR YOUR BRAND NAME
As long as your domain name has your brand name in it (and most of the time, even if it doesn’t) and your brand name isn’t completely generic (i.e. all the words in it are commonly used) then you will rank top or in the top 2-3 for it pretty quickly and stay there.
You don’t need anyone’s help to achieve this (nor should you give credit for it).
2. PPC = EXPENSIVE; SEO = CHEAP
Yes, it’s another horrible made-up word… ‘Gamification’ which already has a Wikipedia page, and is likely, in due course to enter one or more English language dictionaries.
Why all the fuss?
Well, it’s the use of gaming mechanics to make boring bits of life more interesting (to paraphrase the 1,000+ words on Wikipedia). So, if like 99% of the population, you don’t like writing task lists, let alone actually doing the tasks – so, why not get EpicWin on your iPhone? Your tasks are now quests, and you win points and level up your Avatar as you complete tasks.
Ah, But Will it Catch On?
A passive site is a website which doesn’t work in the content of the site to develop new opportunities for business growth. It lacks offers, calls to action, links and marketing messages and, as a result, gives visitors every opportunity just to walk away.
Here are five quick tests you can take to find out if your website is passive or active:
If a visitor cannot navigate through the website and end up at the destination you’d like them to get to (sale, enquiry or whatever your main revenue aim is) then your site is passive.
Ideally, website visitors should not need to use the main menu at all. It’s a fallback, not a critical path.
These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.
It seems that the concern has been long held that Google has been surreptitiously ‘stealing’ content from their websites using Google News and the new entrant Google FastFlip. By hosting pages on their own websites containing this content they have been using other media’s work to fill their advertising boots as well as stop visitors to these sites.
Continue reading “Old Media Fight Back, Or Game Over?”
One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits.
Often you’re led to believe that getting to page one of Google is ‘it’ for a reasonably specific keyword phrase, and that you should pay for this privilege. But, almost certainly this is not a cost-effective route, particularly if you’re paying a monthly fee. Here’s an illustration for you:
SEO Firm offer:
“We can get you onto page 1 of Google for a relevant phrase for only £79 per month”
They write copy for a single page on your site, and optimise it for you (cost to them – £50 copywriting, £30 to research, ongoing cost – negligible). They choose a reasonably relevant phrase for SEO purposes but one without much competition. Total Cost £80 covered by the first month’s fee you’ve already paid.
Continue reading “How to Value Search Engine Optimisation”
This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity.
‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 a month.
They tell you that if you spend this with them, then they will guarantee that you will be top for a select number of relevant keywords.
However, if you stop paying them, then your positions will be removed.
If you commit to working with them, usually on 6 months plus of contract so they tie you in, then they will send you a list of keywords and you will indeed be on the first page of Google for those keywords from the start of the contract.
Continue reading “How to Spot an Adwords Hustle”
We all can see the way that the web is heading – towards relevant content. To a certain extent, this is a good thing, even if abused – because if a website is working hard to put out good content, then the chances are it’s is worth visiting.
Rather like the SEO principle that good online operations will be optimised precisely because they care AND want relevant traffic – it seems to make sense.
Continue reading “Generating Website Content = Slicing & Dicing”
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