The three biggest limiting factors for your email marketing are: Assumptions – where faced with an either/or situation, you just go for the one you think is best Lack of attention to detail – small improvements are discarded as being irrelevant or inconsequential Attrition – by serving the same type of email (design or […]
If we were to make two wagers with visitors to this blog, we’d suggest these two things: You have measurements in place of virtually every activity you do online, yet You are still struggling to discover which ones really make a difference And that’s the challenge: It’s not about the data – it’s all there […]
The aim of this article is not to downgrade SEO Agencies, or indeed give the impression that search optimisation is a waste of time. The issue it addresses is that most clients and businesses need to better understand how organic listings can be setup successfully, not just an income stream for a SEO agency or […]
It is easy to get seduced by real-time numbers. When you work on a website, all the visitors are remote, often relegated to numbers in a spreadsheet or weekly report. So real time analytics can seem like the perfect answer – you can see what visitors are doing RIGHT NOW on your website. Look, there […]
Building a successful digital marketing strategy is key to a successful online business and website. Simply doing a few of the “right” things won’t cut it in today’s competitive online marketing world. One can liken it to having all the ingredients to make the best lasagne in the world, however if you do not follow […]
What is worse than not measuring anything on a website? When you use the wrong measures! Most business owners know they need to analyse their AdWords and Analytics, but normally they choose the wrong ‘key performance indicators’, and end up measuring rainfall with a thermometer (or the digital equivalent). The challenge is that there is […]
Those who use Pay Per Click a lot, have got used to work-around solutions to try to squeeze the best value out of this medium. After all, that’s what optimisation is all about. One of the most frustrating areas has been managing mobile advertising – if we wanted a specific mobile message and campaign we had […]
So, it’s likely that someone has recently leaned over the ‘digital’ table to you and whispered a sweet nothing in your ear… ‘Content Marketing, it’s the future of SEO, dontcha know?’ In fact, we’d go a little further than that – content marketing is SEO right now and, on top of that, it’s also a […]
Howdy, fellow Facebooker Greetings from your maker. Do you Facebook? Of course you do, and so do I. I Facebook every single day, it makes me more connected and complete. Life is wonderful in Facebook, spend yours here too! Anyway, I have heard your voice, spidered your posts, scanned your photos and imprinted your wall […]
The common response to a sea-change in a maturing industry can be very predictable, and this is true of the Internet as much as it is the ‘offline’ world because, as we’ll discuss later this month – users of these services are real people too! This is true when it comes to social media too. […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
