Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website – yet often they are neglected to the detriment of your business.
Worse, you may never discover that a little attention could double your performance. So here are our five ways…
1. Make it obvious what is wanted
Too many forms suffer from not making it clear which information is mandatory – the common symbol for a mandatory fields is an asterisk (*). Continue reading “Five Ways to Fix Your Forms (and Increase Conversions)”
Just the other day the MD was with a tree surgeon in his back garden. A 
Just like the instant version of coffee, Google Instant has ‘freeze dried’ the flavour of search and reformed it in a more immediate format. But, just like instant coffee, what you get is a poor imitation of the ‘real thing’.
We think it must have happened sometime this year… a sudden realisation that after all the unnecessary wastage of effort (and marketing spend) on WAP and Apps – yes, you know who you are and are probably still feel the hurt – there is now a compelling case for looking at your site on the move.
These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.
