How to Spot an Adwords Hustle

This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity.

The Hustle

Card Trick‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 a month.

They tell you that if you spend this with them, then they will guarantee that you will be top for a select number of relevant keywords.

However, if you stop paying them, then your positions will be removed.

If you commit to working with them, usually on 6 months plus of contract so they tie you in, then they will send you a list of keywords and you will indeed be on the first page of Google for those keywords from the start of the contract.
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Generating Website Content = Slicing & Dicing

Slice and DiceWe all can see the way that the web is heading – towards relevant content. To a certain extent, this is a good thing, even if abused – because if a website is working hard to put out good content, then the chances are it’s is worth visiting.

Rather like the SEO principle that good online operations will be optimised precisely because they care AND want relevant traffic – it seems to make sense.

Nothing to Say?

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Local Marketing – More Than Just Google?

Local CommunityOn the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map appears in Google when you search for something with a placename).

However, this is just the tip of the iceberg, there is a lot happening at the intersection of Local and Social marketing – which is what this week’s Social Summit is covering. We haven’t had a chance to make it down there, but it is the most interesting dynamic happening in online marketing and communications at the moment.
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Effective Text Linking

One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page.

The first mistake is that there aren’t any. What is the point of writing content on a site which has no relevance to other areas of the site? Well, that’s easy to answer, so if there are pages which are relevant to what you’re writing, make sure you link to them within your body copy. Like point number 4 in this page: don’t finish on a whimper.
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Never Was a Truer Word Used than TrueTwit…

First there was email… hooray;TrueTwit Review
Then there was spam… boo;
Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly.

Twitter Verification?

Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. So, unless we must, we don’t use these services. It doesn’t make us think “wow, this user really gets the Internet”, it makes us think the opposite.

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The Psychology of the Oversize Button

Back in the early 1990’s, it was just text links. Menus and actions were just underlined text which pushed you this way and that throught a site. Generally blue too, they were very predictable, and yet we understood very clearly what they were and they served a good purpose.

When there were buttons on a site, they were just the standard ‘Microsoft’-looking button: small, grey and missable.

Submit Button

Not very inviting, are they?

Then, with the advent of better graphics packages, things went a bit wild. Clip Art, Bevels and Shading:
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The Gloves are Off as Local Goes Global

Three announcements and launches in the space of two days and the gloves are off to see who can lead local digital advertising and marketing. Whilst there’s room for all, across the web, generally there’ll only be one ‘leader of the pack’…

#1: 1 June 2011: Google Offers Launches

Google OffersGoogle launches a new Local Offers service in Oregon with a view to expanding rapidly across the United States, hooking up with it’s search dominance and mobile phone platform (Android)… as well as murmers of NFC (near field communications) chip technology to alert mobile users.

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