Look, we’ll be the first to jump on any truck passing which could serve our clients better, particularly when it comes to the Internet.
In the Internet’s case, if you don’t get on the truck straight away you find it’s fuller than a bendy bus in rush hour… however, we have served ourselves a cease and desist order when it comes to ‘Social Media Marketing’ – quotes intentional.
Put this into real-world context: if you’ve ever been at a drinks party and wanted to engage with a conversation, do you:
a) Barge into the conversion, talk over people, relentlessly pursue your message, hand out some business cards and fliers and then exit without hearing what anyone else has to say, or do you
b) Listen carefully, wait until you have something relevant to say, and then engage with the group in order to participate
If you can retain this picture, then you can understand better why so many marketing businesses are perplexed with social media – because social media marketing contradicts itself.
Continue reading “Social Media Marketing – Don’t be a Twitter!”