It is easy to get seduced by real-time numbers. When you work on a website, all the visitors are remote, often relegated to numbers in a spreadsheet or weekly report. So real time analytics can seem like the perfect answer – you can see what visitors are doing RIGHT NOW on your website.
Look, there they are, in this specific millisecond… the region they are in, the device they are using, the page they are on, where they came from and more. It attracts, it engages, it hypnotises.
Pause… wait a minute… rewind! Before we get drawn in, we need to better understand the value. Continue reading “The Pointlessness of Real-Time Analytics”
With all the brouhaha of the Facebook IPO, it’s easy to look at Facebook and think that it’s sitting pretty atop the social space: more time on site, more visits, more users… surely, it must be only a matter of time before Zuckerburg dominates everything?
There is a trend happening at the moment across every single website we manage for clients – the proportion of mobile visitors to the site is doubling year on year. Currently most of our client sites are averaging between 10 and 15% of mobile visitors. This is up from about 6% this time last year.
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate.
Put this into real-world context: if you’ve ever been at a drinks party and wanted to engage with a conversation, do you:
