How to Wreck Seasonal Digital Marketing Campaigns

Posted on July 20, 2023 by Sunny Kumar

As we celebrate the Christmas season it again leaves us looking forward to 2013, but not

before we offer our final challenge of 2012.

When it comes to seasons, it is our view that all businesses have them. We were reminded of this at the beginning of December when the same client who emails us every year about this time did so again: “It’s a bit quiet on our website, performance is down.”

We replied: “Well, it is December, and for the last six years your performance is worst in December. Not many customers are shopping for your services in the Christmas season. So performance is down on November, but not December 2011, 2010, 2009, 2008, 2007 and 2006.” Continue reading “How to Wreck Seasonal Digital Marketing Campaigns”

Responsive Design: 5 Reasons Why it is NOT Smart Mobile Marketing

Posted on July 20, 2023 by Sunny Kumar

As we’ve been saying for many months, Mobile is not coming, it’s here. Over 20% of your website visitors will be using a tablet or smartphone and about 30% of emails are opened on mobile devices.

Responsive design, for those who don’t know what it means, is a single website layout which automatically adapts (grows, shrinks, changes size) to suit the device viewing it. This means that one website can cater for those on large desktops all the way down to smaller smartphones.

It sounds brilliant in principle: Continue reading “Responsive Design: 5 Reasons Why it is NOT Smart Mobile Marketing”

Effective CRM Starts by banning the ‘Snooze-Letter’

Posted on July 20, 2023 by Sunny Kumar

One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy.

So it is with much of email marketing. It makes so much sense to use emails over pretty much every other form of direct maketing, and most fault foul of the two most common problems:

The company involved doesn’t even have an opted in email list (and, please don’t get us started in terms of buying email lists… ) Continue reading “Effective CRM Starts by banning the ‘Snooze-Letter’”

Why the London Olympics Tickets Website Gets a Fail

Posted on July 20, 2023 by Sunny Kumar

There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round and then the ‘repechage’, it’s time to take a critical look at the online user experience.

We have come up with four reasons why they frustrated with their online ticketing and therefore reduced their chance of success.

1. Don’t Limit Choice [Sponsors Win Again]

Continue reading “Why the London Olympics Tickets Website Gets a Fail”

Website Conversion Optimisation – 6 Top Tips

Posted on July 20, 2023 by Sunny Kumar

As you fight to increase profit and opportunity, you know that every little improvement helps to increase conversions on your website.

Here are our top six areas where, if you apply these conversion ideas to your website, you can boost your sales, drive more leads and grow your business opportunity.

1. Reduce Choice Continue reading “Website Conversion Optimisation – 6 Top Tips”

Can You Automate Your Digital Marketing?

Posted on July 20, 2023 by Sunny Kumar

It’s a question we’re increasingly covering with clients as they get to grips with the speed of diversification of online marketing channels.

This is often expressed in a number of ways with questions like:

How do you cope with the sheer range of online channels?
How can you value time, and use it more wisely?
What is the tipping point when time invested is greater than return?

Continue reading “Can You Automate Your Digital Marketing?”

Build Your Own Website? Do So at Your Own Peril!

Posted on July 20, 2023 by Sunny Kumar

Have you ever noticed one of those business card printing kiosks? There’s one at Victoria Station.

Have you ever wondered why they are rarely, if ever used?

The reason is quite simple – the cards they create are embarrassing.

Most business people would prefer to fall into a large hole in the ground should they ever have to actually consider sharing one to someone else.

Even if the business owner in question has a thick skin and doesn’t particularly care about other people’s opinions, the message these cards communicate is one of lethargy and disinterest, price before everything else. Continue reading “Build Your Own Website? Do So at Your Own Peril!”

Why Fixed Digital Marketing Budgets Don’t Make Sense

Posted on July 20, 2023 by Sunny Kumar

When it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope that all your plans and estimates prove correct over the next 12 months…

Wrong!

Marketing has changed, a lot. Gone are the days when everything was driven by a budget fixed and spread for the entire season or year. Why? These are the five key reasons: Continue reading “Why Fixed Digital Marketing Budgets Don’t Make Sense”

Author: Sunny Kumar

How to Wreck Seasonal Digital Marketing Campaigns

Responsive Design: 5 Reasons Why it is NOT Smart Mobile Marketing

Effective CRM Starts by banning the ‘Snooze-Letter’

Why the London Olympics Tickets Website Gets a Fail

1. Don’t Limit Choice [Sponsors Win Again]

Website Conversion Optimisation – 6 Top Tips

1. Reduce Choice Continue reading “Website Conversion Optimisation – 6 Top Tips”

Can You Automate Your Digital Marketing?

Build Your Own Website? Do So at Your Own Peril!

Why Fixed Digital Marketing Budgets Don’t Make Sense

We’re the rocket fuel that propels
your business to new heights.

From The Blog

1. Don’t Limit Choice [Sponsors Win Again]

1. Reduce Choice Continue reading “Website Conversion Optimisation – 6 Top Tips”

Step 1: Cookie Audit

We’re the rocket fuel that propelsyour business to new heights.

From The Blog

We’re the rocket fuel that propels
your business to new heights.