As you fight to increase profit and opportunity, you know that every little improvement helps to increase conversions on your website.
Here are our top six areas where, if you apply these conversion ideas to your website, you can boost your sales, drive more leads and grow your business opportunity.
It’s a question we’re increasingly covering with clients as they get to grips with the speed of diversification of online marketing channels.
This is often expressed in a number of ways with questions like:
Have you ever noticed one of those business card printing kiosks? There’s one at Victoria Station.
Have you ever wondered why they are rarely, if ever used?
The reason is quite simple – the cards they create are embarrassing.
Most business people would prefer to fall into a large hole in the ground should they ever have to actually consider sharing one to someone else.
Even if the business owner in question has a thick skin and doesn’t particularly care about other people’s opinions, the message these cards communicate is one of lethargy and disinterest, price before everything else. Continue reading “Build Your Own Website? Do So at Your Own Peril!”
We have developed an end-to-end, legally sound, easy to manage solution for businesses and individuals seeking to meet the EU ePrivacy cookie law to ensure website compliance.
The first step that any business needs to take is to perform a cookie audit, you can do this on your own or we can do this for your for a small fee – the advantage being that you get an endorsed and dated report from Ergo Digital detailing your requirements. Continue reading “One-Stop Solution to the EU ePrivacy Cookie Law”
When it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope that all your plans and estimates prove correct over the next 12 months…
Wrong!
Marketing has changed, a lot. Gone are the days when everything was driven by a budget fixed and spread for the entire season or year. Why? These are the five key reasons: Continue reading “Why Fixed Digital Marketing Budgets Don’t Make Sense”
Building a
successful digital marketing strategy is key to a successful online business and website. Simply doing a few of the “right” things won’t cut it in today’s competitive online marketing world.
One can liken it to having all the ingredients to make the best lasagne in the world, however if you do not follow the recipe, nor the right mix, then what has the potential to be a most amazing dish ultimately fails, and leaves you reaching for the take-away menu.
This is where Ergo Digital come in, although we are not Michelin star chefs, we are proven experts in setting up the right digital marketing strategies for successful businesses. Continue reading “Digital Marketing Strategy – A Recipe for Success?”
If you’re an online business and you have a reasonable active website (say 100+ visitors a day), then it’s about time you planned for (or fast-tracked) a mobile website.
There is a trend happening at the moment across every single website we manage for clients – the proportion of mobile visitors to the site is doubling year on year. Currently most of our client sites are averaging between 10 and 15% of mobile visitors. This is up from about 6% this time last year.
One of the main questions we often hear when talking to businesses is whether a particular website is well optimised for Search Engines.
This is a difficult question because it all depends on what ‘well’ is. Most websites have some half-hearted attempt at on site optimisation, but often that’s just about as far as it goes.
So, before you speak to anyone, here are four suggestions from us which will help you understand if your website really has had a good start.
You have been warned. In fact, you’ve had more than a year and a half since it was first announced that the EU ePrivacy law was coming into force. So, whilst it may be a daft Eurocrat edict, it’s here, and you’ll have to deal with it.
The new EU Cookie Law is coming into force on 26th May 2012 so, for your benefit, here is a sensible guide and next steps for businesses in the UK wanting to ensure that they understand this law and are taking proactive steps to tackle it for their website. Continue reading “The New EU Cookie Law: ePrivacy for eDiots”
If your website is not mobile enabled, then you’re probably missing a trick. Currently, across a broad range of our clients: 5-10% of visitors are using tablets or smartphones, and up to 40% are opening HTML emails on mobile devices. That’s already 60% up on January 2011.
The ‘hit’ of not optimising for mobile devices is clear: from smartphones in particular, the bounce rate can be close to twice as high, and the number of pages viewed halves – so for as long as you don’t have a mobile site, you’re limiting your opportunity to reach and sell to your mobile visitors.
With tablet sales predicted to exceed laptop sales in 2013 and smartphone penetration continuing to soar… your future market will increasingly be using such devices Continue reading “Tips to Help you Create the Right Mobile Website For Your Business”
