You can read the full ruling from Google here, but finally a triumph of sense over solicitors.
For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adwords, this is exactly what we were expecting (and hoping) for.
What Was the Problem
A few years ago, brand owners threatened Google by arguing that they were using their trademarks unlawfully by allowing businesses to use their brands in keywords and adverts.
Just like the instant version of coffee, Google Instant has ‘freeze dried’ the flavour of search and reformed it in a more immediate format. But, just like instant coffee, what you get is a poor imitation of the ‘real thing’.
We think it must have happened sometime this year… a sudden realisation that after all the unnecessary wastage of effort (and marketing spend) on WAP and Apps – yes, you know who you are and are probably still feel the hurt – there is now a compelling case for looking at your site on the move.

These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.

‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 a month.
We all can see the way that the web is heading – towards relevant content. To a certain extent, this is a good thing, even if abused – because if a website is working hard to put out good content, then the chances are it’s is worth visiting.