As we’ve been saying for many months, Mobile is not coming, it’s here. Over 20% of your website visitors will be using a tablet or smartphone and about 30% of emails are opened on mobile devices.
Responsive design, for those who don’t know what it means, is a single website layout which automatically adapts (grows, shrinks, changes size) to suit the device viewing it. This means that one website can cater for those on large desktops all the way down to smaller smartphones.
One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy.
So it is with much of email marketing. It makes so much sense to use emails over pretty much every other form of direct maketing, and most fault foul of the two most common problems:
There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round and then the ‘repechage’, it’s time to take a critical look at the online user experience.
We have come up with four reasons why they frustrated with their online ticketing and therefore reduced their chance of success.
As you fight to increase profit and opportunity, you know that every little improvement helps to increase conversions on your website.
Here are our top six areas where, if you apply these conversion ideas to your website, you can boost your sales, drive more leads and grow your business opportunity.
Have you ever noticed one of those business card printing kiosks? There’s one at Victoria Station.
Have you ever wondered why they are rarely, if ever used?
The reason is quite simple – the cards they create are embarrassing.
Most business people would prefer to fall into a large hole in the ground should they ever have to actually consider sharing one to someone else.
Even if the business owner in question has a thick skin and doesn’t particularly care about other people’s opinions, the message these cards communicate is one of lethargy and disinterest, price before everything else. Continue reading “Build Your Own Website? Do So at Your Own Peril!”
We have developed an end-to-end, legally sound, easy to manage solution for businesses and individuals seeking to meet the EU ePrivacy cookie law to ensure website compliance.
Step 1: Cookie Audit
The first step that any business needs to take is to perform a cookie audit, you can do this on your own or we can do this for your for a small fee – the advantage being that you get an endorsed and dated report from Ergo Digital detailing your requirements. Continue reading “One-Stop Solution to the EU ePrivacy Cookie Law”
When it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope that all your plans and estimates prove correct over the next 12 months…
If we were to make two wagers with visitors to this blog, we’d suggest these two things:
You have measurements in place of virtually every activity you do online, yet
You are still struggling to discover which ones really make a difference
And that’s the challenge: It’s not about the data – it’s all there if you want it. Everything is to hand, BUT the more hay in the stack, the harder it is finding the needle!
Big Data is exactly that: big, ugly, unforgiving and frustrating. So, how can you slice through the fog? How can you discover your online business KPIs (Key Performance Indicators)?
Last month we covered some important digital marketing KPIs and examples of businesses who’ve got it wrong. Today we’re going to look at how you can find them.