Author: Sunny Kumar

Responsive Design: 5 Reasons Why it is NOT Smart Mobile Marketing

Posted on by Sunny Kumar

Placebo_Responsive_DesignAs we’ve been saying for many months, Mobile is not coming, it’s here. Over 20% of your website visitors will be using a tablet or smartphone and about 30% of emails are opened on mobile devices.

Responsive design, for those who don’t know what it means, is a single website layout which automatically adapts (grows, shrinks, changes size) to suit the device viewing it. This means that one website can cater for those on large desktops all the way down to smaller smartphones.

It sounds brilliant in principle: Continue reading “Responsive Design: 5 Reasons Why it is NOT Smart Mobile Marketing”

Effective CRM Starts by banning the ‘Snooze-Letter’

Posted on by Sunny Kumar

One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy.

So it is with much of email marketing. It makes so much sense to use emails over pretty much every other form of direct maketing, and most fault foul of the two most common problems:

  1. The company involved doesn’t even have an opted in email list (and, please don’t get us started in terms of buying email lists… ) Continue reading “Effective CRM Starts by banning the ‘Snooze-Letter’”

Why the London Olympics Tickets Website Gets a Fail

Posted on by Sunny Kumar

There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round and then the ‘repechage’, it’s time to take a critical look at the online user experience.

We have come up with four reasons why they frustrated with their online ticketing and therefore reduced their chance of success.

1. Don’t Limit Choice [Sponsors Win Again]

Continue reading “Why the London Olympics Tickets Website Gets a Fail”

Website Conversion Optimisation – 6 Top Tips

Posted on by Sunny Kumar

conversion-optimisation-tipsAs you fight to increase profit and opportunity, you know that every little improvement helps to increase conversions on your website.

Here are our top six areas where, if you apply these conversion ideas to your website, you can boost your sales, drive more leads and grow your business opportunity.

1. Reduce Choice Continue reading “Website Conversion Optimisation – 6 Top Tips”

Can You Automate Your Digital Marketing?

Posted on by Sunny Kumar

It’s a question we’re increasingly covering with clients as they get to grips with the speed of diversification of online marketing channels.

This is often expressed in a number of ways with questions like:

  • How do you cope with the sheer range of online channels?
  • How can you value time, and use it more wisely?
  • What is the tipping point when time invested is greater than return?

Continue reading “Can You Automate Your Digital Marketing?”

Build Your Own Website? Do So at Your Own Peril!

Posted on by Sunny Kumar

Have you ever noticed one of those business card printing kiosks? There’s one at Victoria Station.

Have you ever wondered why they are rarely, if ever used?

The reason is quite simple – the cards they create are embarrassing.

Most business people would prefer to fall into a large hole in the ground should they ever have to actually consider sharing one to someone else.

Even if the business owner in question has a thick skin and doesn’t particularly care about other people’s opinions, the message these cards communicate is one of lethargy and disinterest, price before everything else. Continue reading “Build Your Own Website? Do So at Your Own Peril!”

One-Stop Solution to the EU ePrivacy Cookie Law

Posted on by Sunny Kumar

We have developed an end-to-end, legally sound, easy to manage solution for businesses and individuals seeking to meet the EU ePrivacy cookie law to ensure website compliance.

Step 1: Cookie Audit

The first step that any business needs to take is to perform a cookie audit, you can do this on your own or we can do this for your for a small fee – the advantage being that you get an endorsed and dated report from Ergo Digital detailing your requirements. Continue reading “One-Stop Solution to the EU ePrivacy Cookie Law”

Why Fixed Digital Marketing Budgets Don’t Make Sense

Posted on by Sunny Kumar

Digital Budgetingis a Bad IdeaWhen it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope that all your plans and estimates prove correct over the next 12 months…

Wrong!

Marketing has changed, a lot. Gone are the days when everything was driven by a budget fixed and spread for the entire season or year. Why? These are the five key reasons: Continue reading “Why Fixed Digital Marketing Budgets Don’t Make Sense”

Email Optimisation: How a Monkey Performs 46% Better than the Average

Posted on by Sunny Kumar

 

The three biggest limiting factors for your email marketing are:

  1. Assumptions – where faced with an either/or situation, you just go for the one you think is best
  2. Lack of attention to detail – small improvements are discarded as being irrelevant or inconsequential
  3. Attrition – by serving the same type of email (design or content) again and again then performance slowly deteriorates over time

All of this can be avoided by using simple testing: either by adapting as you go along, or better still by running in-email A/B optimisation.

What this means is that you can send a proportion of a list one email (normally half) and Continue reading “Email Optimisation: How a Monkey Performs 46% Better than the Average”

Discovering Your Online Business KPIs for Marketing Optimisation

Posted on by Sunny Kumar

Online Marketing Business KPIs If we were to make two wagers with visitors to this blog, we’d suggest these two things:

  1. You have measurements in place of virtually every activity you do online, yet
  2. You are still struggling to discover which ones really make a difference

And that’s the challenge: It’s not about the data – it’s all there if you want it. Everything is to hand, BUT the more hay in the stack, the harder it is finding the needle!

Big Data is exactly that: big, ugly, unforgiving and frustrating. So, how can you slice through the fog? How can you discover your online business KPIs (Key Performance Indicators)?

Last month we covered some important digital marketing KPIs and examples of businesses who’ve got it wrong. Today we’re going to look at how you can find them.

Living in the Real World

We find real world analogies useful when discussing online for two reasons. Firstly, because when we can picture things in our mind’s eye, it becomes easier to make sense of it, and secondly Continue reading “Discovering Your Online Business KPIs for Marketing Optimisation”

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